Reference Points

A reference point is a point in the past which is compared to the present day. Good movies unlock the different reference points of life. Some of which may be unknown to self.

A common factor in movies appealing to a broader audience is the right reference points.

M.S. Dhoni: The Untold Story, a hit. Most, irrespective of the differences, can relate to father working hard, wanting to follow the passion, having to take a tough career decision, etc.

Once we are made to relate at some level to the protagonist by the reference points; we feel that we are running a similar trajectory to the protagonist.

The reference point may be an episode as a kid, and we don't consider it as a reference anymore, but we adhere to it because of the feel-good factor of the movie.

Higher the number of reference points with the target audience, wider the audience reach.

Some of the best marketing lessons can be learned by observing movies.

Orginally published on LinkedIn